Giving Tuesday Now: A Global Day of Unity and Giving

April 18, 2020

GivingTuesdayNow is a global day of giving and unity that will take place on May 5, 2020, as an emergency response to the unprecedented need caused by COVID-19.

This new day is organized by GivingTuesday, and is being held in addition to the annually scheduled GivingTuesday event that will still take place on Dec. 1, 2020. In partnership with GivingTuesday’s global network of leaders, partners, communities and generous individuals, this event is set to spark an increase in grassroots generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.

People can show their generosity in a variety of ways to participate in #GivingTuesdayNow. Whether it’s helping a neighbor, advocating for an issue, sharing a skill or giving to causes. Every act of generosity counts. The movement currently is focused on opportunities to give back to communities and causes in safe ways that allow for social connection and kindness even while practicing physical distancing.

In addition to the Bill & Melinda Gates Foundation and PayPal, confirmed additional contributors include original #GivingTuesday co-founder the United Nations Foundation powering the COVID-19 Solidarity Response Fund for the World Health Organization, the CDC Foundation, Facebook, LinkedIn, Guardian News and Media, the Aga Khan Foundation, United Way Worldwide, Candid, The Communications Network, Global Impact, Philanthropy Together, Teach for All, Worldwide Initiatives for Grantmaker Support (WINGS), with NBC News and MSNBC returning as GivingTuesday's signature media partner.

The global day of action will rally people around the world to tap into the power of human connection and strengthen communities at the grassroots level. Communities are encouraged to take action on behalf of first responders, as well as the world’s other – often forgotten – frontline workers: the nonprofits and community organizations that feed, house, educate and nurture neighbors impacted by the global pandemic. The social sector is in crisis at the very moment the world needs it most, and GivingTuesday stands ready to rally the world at this critical time.

People can show their generosity in a variety of ways during #GivingTuesdayNow--whether it’s helping a neighbor, advocating for an issue, sharing a skill, or giving to causes, every act of generosity counts. The giving day will emphasize opportunities to give back to communities and causes in ways that comply with public health guidelines. Planned initiatives include:

  • • Dozens of countries will mobilize national networks to activate locally and promote generosity in their country.
  • • Hundreds of communities across the United States led by volunteer leaders and by organizations like community foundations, United Ways, and giving groups will both raise funds and provide safe opportunities for supporting neighbors in need with other forms of civic participation and generosity.
  • • Corporate and foundation partners from around the world will activate employees, and provide technical resources and matching funds in support of efforts on the ground around the world.
  • • Giving platform partners are delivering solutions in response to the crisis already, and will be coordinating those efforts for #GivingTuesdayNow; and, they have committed to sharing data and collaborating on research into giving patterns, interest, and impact.
  • • GivingTuesday Kids will offer opportunities for youth to organize internationally and give back while many young people are distanced from their schools and classmates.
  • • GivingTuesday Military will activate their network of military service members, families, and veterans around the world to engage with their communities to give back in a show of unity.
  • • The GivingTuesday Data Commons will continue to collaborate with online giving platforms around the world, and conduct primary research to provide in-depth analyses on giving trends and donor behavior in times of crisis, and offer recommendations in support of sector resilience and emerging best practices from this influx of generous behavior.

#GivingTuesdayNow is an opportunity for people around the world to stand together in unity–to use their individual power of generosity to remain connected and heal.